About Us

Welcome to IMPORT A TOY - South Africa's leading baby & kids store!

We are based in Benoni, Gauteng, South Africa.You can purchase products online or visit our showroom (Strictly by appointment only). We offer much cheaper prices at our showroom.

Our products are sourced by parents for parents. We provide quality products which we love to use and have confidence that you too will enjoy. We ensure that new and expectant parents have everything they need to confidently welcome their baby and navigate the transitions of life as a family.

In the journey of parenthood there are fun parts and messy parts, celebrations and challenges, dreamy snuggles and sleepless nights. We’re thrilled to be here for you every step of the way, with helpful guidance and an amazing selection of everything from the best of the best baby gear along with everybody’s favorites – all at everyday lowest prices.

We are stockists of the world's leading Baby & Kids brands - LEGO, Mega Bloks, Chelino, Simple Parenting, Fisher-Price, Ingenuity, Tiny Love, Angelcare, 4MOMS, Bright Starts, Disney Baby, Jeep Baby, Doona, Munchkin, Motorola, Peg Perego, Leap Frog, Little Tikes, Oball, Mary Meyer, Suki, Peluche, Snuggletime & many many more!

We strive to provide great customer service and quick delivery. We deliver right to your doorstep.

Find us on Facebook, Twitter, and Instagram or email us on sales@importatoy.co.za. We also have Whatsapp - add us today 0827084776